José Jesús Hinojosa González

Founder of EMRISA · 1928-2005

Born in Colima in 1928, he developed a sustained interest in music from an early age, a discipline that became the central axis of his professional path. This early formation decisively influenced his later role in the music industry.

His integration into the artistic scene took shape after moving to Mexico City, where he built relationships with leading figures in entertainment. Through these connections, he secured a role as a radio promoter at a record company. In that position, he introduced an innovative strategy for its time: the free distribution of records to radio stations to increase artist exposure and strengthen market presence.

During his work in the recording industry, he stood out for his ability to identify emerging talent. He was responsible for discovering and naming Sonora Santanera, whose first recording, La Boa, became a major success. He also promoted Sonia López's career and played a relevant role in bringing Spanish-language rock into the national recording catalogue by supporting groups and artists such as Teen Tops, Holligans, Julissa, and Enrique Guzmán.

As a composer, several of his works achieved broad circulation and cultural impact. Among the most representative are Nunca Digas que Te Quise and Me Chiveo, performed by Sonora Santanera, as well as Este Barco Ya Se Hundió, recorded by other renowned groups.

After a productive period at CBS — now Sony-BMG — he chose to launch his own projects, including the label Discos Alegría and later the music publisher EMRISA.

As a composer, arranger, and champion of artists and groups performing Mexican folk music, he helped preserve, enrich, and promote the country's cultural wealth. His bond with Huasteca music was especially deep: through his arrangements and compositions, he revitalized traditional huapangos, helping the Huasteca sound cross generations and borders. Thanks to his work, Mexican popular and folk music reached international stages, promoting recognition of Mexico's artistic roots and building a lasting cultural bridge between the nation and the world.

The creativity and artistic vision that defined his career left an enduring mark on the music industry. His ability to identify talent, innovate in promotional strategies, and compose songs that became cultural references ensures that his legacy outlives his time.

Today, his work and entrepreneurial spirit continue to inspire musicians, producers, and cultural leaders, reaffirming his essential role in the history of Mexican music.